Defino

Sometimes a business’s biggest barrier to success lies in management getting caught up in day-to-day tasks without stepping back and taking a good, hard, strategic look at the organisation’s long-term direction.

Defino is a business advisory and mentoring service for organisations and individuals who want to clearly define their long-term goals and put concrete steps in place to achieve their aims. 

Balancing a business’s strategic definition and development with operational realities gets excellent results for large corporates, individual senior managers, and small and medium enterprises alike. 

The company’s principal, Alison Quesnel, has extensive general and senior management experience in local and export markets, and many years of mentoring a wide range of businesses and business people.  This direct involvement in a broad range of markets, categories and channels gives Defino clear insights into the challenges, threats and opportunities facing all types of businesses.

Alison works closely with business owners and senior managers to open their eyes to the wealth of possibilities right before them.  Sometimes the solutions are complex, while at other times it is simply a matter of tweaking a process.  Most businesses – even outstanding ones – have some areas for improvement and taking an objective look at all options will help to define a strategy that helps to ensure your business’s future success.